What are we doing to fight with it?
India is a multi-cultural, religious and lingual society where various communities thrive in harmony with each other. No matter how different the habits of all the people living in this country are from one another, there is a common sentiment that echoes amid them. This is about the concern for everlasting air pollution in the country! Irrespective of regions people are staying all are becoming progressively fretful about the environment they are living in and the consistent burden added to it by the gases emitted from increasing number of vehicles on roads, industries and other sources. Air pollution needs to be dealt with iron fist & robust wit! Are you worried?
All are worried about the fast paced growth of pollution but the question here is what can be the best alternative solution that can best fit their lifestyles and also balance eco-system for us and for our coming generation. After all isn't Gen Y entitled to clean air?
Various cities across India are coming up with innovative ideas for reducing the level of pollution in the environment and make the daily life of citizen’s pollution and traffic free. These innovators are not just coming up with brilliant ideas and services to offer, they are also educating, informing and motivating people for using better alternative to avoid the hazards of pollution, which certainly is wreaking havoc beyond explanation on the overall health and wealth of our surroundings and its people.
Delhi, the national capital, for example, experimented with the odd even formula on private vehicles. This odd-even drive rule, whose pilot phase was implemented for 15 days as a New Year resolution from January 1 to January 15, 2016 witnessed a mix bag of responses. Although it's impact on curbing pollution was marginal but it was a huge success in cutting road traffic. Delhi people welcomed it with open heart with a staunch fervor. Based on its success, the 'odd-even' policy will be back in force from April 15 to 30. This time the government is more prepared to deal with the overwhelming demand. The idea has infused a new ray of hope among Delhi people.
Likewise, the neighboring city Gurgaon, the tech hub of North, conceived the idea of declaring Tuesdays as car-free days in the city. This surely has promoted the idea of carpooling and sharing bus rides on the said days. This has instilled not only a sense of responsibility in the common citizens about their environment but has also encouraged them for sharing and caring for the society in a span.
Equally, various car aggregators like Ola and Uber have come up with car share concepts that allow corporate to hitch-hike their ride to workplace.
Bangalore, the Silicon Valley of India has seen an influx of people from all over the world thronging its premises for greener pastures. The cosmopolitan city has, over the few years, lost its charm as the green and peaceful city of India. Traffic congestion has become a norm and regular deforestation to accommodate various infrastructure projects has made way for felling of trees adding to the soaring temperatures and pollution.
However, of late the battle between various car aggregators has turned even hotter with the launch of JustRide that is offering the sweet deal of hiring a car for INR 4,000 a week. This move is to promote the concept of carpooling amongst corporates and dissuade individuals to buy a new car. Their aim is to ensure lesser cars on the roads, lesser pollution and clean air on the city roads.
All these novel ideas make sense in the present scenario and by engaging and encouraging people to share a ride and help contribute to the cleaner environment in their own small way!
Written By:
Sakshi A Mattoo
Content Specialist
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